AdMob

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Acquisition date: 11/09/2009
Acquisition info: link
Price: $750 million.
Profile: AdMob is a mobile display ad technology provider.  Google reports that this acquisition will enhance Google’s existing expertise and technology in mobile advertising. Moreover, it will introduce innovation and competition to mobile advertising.  The deal is expected to lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.



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