rapt Inc.

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Acquisition date: 03/14/2008
Acquisition info: link
Price: Undisclosed
Profile: Rapt Inc. is the industry standard in advertising yield management solutions. Rapt helps advertising supported businesses realize full value from their media assets through a unique combination of technology, services, and market insight. Rapt’s technology enables media companies to better price, predict, and provision advertising assets; Rapt’s services help drive best-practice yield strategy and operations; and Rapt’s information and data offerings deliver unique insight into supply, demand, and value dynamics across the digital media industry.



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