Right Media

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Acquisition date: 04/30/2007
Acquisition info: link
Price: $680 Million (80%)
Profile: Right Media connects the various online ad players (advertisers, publishers, ad networks) in an open and efficient way. Its marketplace provides a world where non-guaranteed inventory is bought and sold without barriers — an entirely free flow of information. As a result, we believe advertisers gain great new users at the best prices, and publishers see the true value of their inventory and sell every impression for as much money as possible. Everyone wins.

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