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Acquisition date: 09/04/2007
Acquisition info: link
Price: $300 Million
Profile: BlueLithium was founded in 2004 by a team of experienced online marketers who recognized the potential benefits of marrying disruptive technologies such as behavioral targeting with advanced data analytics for campaign optimization and the massive scale of a global ad network.
The marketplace agreed. Within three months of its launch, BlueLithium was profitable and has remained so since. The company has more than doubled in size each of its first three years. Today, BlueLithium is the fifth largest ad network in the US, and second largest in the UK less than one year after launching there. Based in San Jose, CA, BlueLithium is the largest privately held global ad network, with 10 offices in the US and Europe and a team of 135 talented professionals.

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